Blackpool Pleasure Beach, Blackpool, Lancashire, England, UK -

Blackpool Pleasure Beach, one of the top theme parks in the UK, and Nickelodeon, the world's number one kids entertainment brand, have come to a licensing agreement that will result in the first Nickelodeon attraction in the UK. Nickelodeon Land, the product of this agreement, is scheduled to open in the spring of 2011.

Nickelodeon will cover around six of Blackpool Pleasure Beach's forty two acre footprint. Among these six acres many of Nickelodeon's shows and popular characters will be brought to life through fourteen attractions. The partnership will also bring new rides, attractions, retail shops, games and food service establishments. Most importantly, Nickelodeon's signature green slime will be brought to Blackpool Pleasure Beach.

Gerald Raines, Senior Director, Nickelodeon Theme Parks and Attractions commented, "Pleasure Beach is a first-class amusement park and popular destination for families in the U.K.This is an ideal location for Nickelodeon and a great opportunity to expand our global presence..."

"We are delighted to welcome Nickelodeon to Pleasure Beach.," Amanda Thompson, Managing Director of Pleasure Beach, Blackpool, said. "Both of our brands represent fantastic family fun and Nickelodeon Land will combine Pleasure Beach's reputation for amazing rides and attractions with Nickelodeon's favorite fun characters to produce a wonderful attraction, which will wow visitors to the park."